Case Study
Global Storage Partners
Role: Fractional Chief Experience Officer
Focus: Marketing and Product Development
GSP had no marketing, no digital presence, and no clear articulation of what they stood for in the commercial real estate development market. They were seeking new capital pools. They needed to activate the interest of new investors, resources, and markets.
United Tribe was hired to address their communications, digital marketing, and product efforts. The goal has been to establish a credible presence for key audiences to both build trust and a legitimate presence.
Strategic Planning
As with all engagements, the first step is to conduct stakeholder interviews with the various leads to understand their current process, the industry language, and where/how each stakeholder felt the company could achieve its goals.
From there, a strategy is developed and an activation plan established.
Identity & Design
We inherited a single logo and a couple of presentation decks. From there we did a competitive analysis and recommended a new look that would be sophisticated and communicate leadership in the space.
The primary objective was to design and build a website that would align with partners, investors, and municipality officials expectations. We needed to tell the true story of what the company has achieved and its vision for its future: www.globalstoragepartners.com
Marketing
This was a project heavily focused on content creation. No marketing is possible without good copy, images, and a compelling story!
The website needed case studies, articles, headlines, body copy, and statistics.
The LinkedIn page needed summaries, posts, and social banter.
The email marketing required catchy headlines and body copy to drive a reader to action.
Videos were created to promote the benefits of the newly created environment and retail opportunities.
And that was really the point of all of this — to nurture a relationship with prospective investors whose sales cycle could take months or even years.
The brand’s actions and messaging must be consistent and unwavering. GSP is on its way with a solid start.
Initial Metrics
As of January 2025, the program has been in play for four months with the following results:
1-1/2 Mins
Website Engagement
5.1 %
Search Click Thru Rate (CTR)
16.3 %
Email CTR
82% Avg
LinkedIn M/M Growth
Fortunately, all of the above numbers are higher than industry averages. It should be noted that this is never a given. Digital marketing is a process of trial and error till we learn what gains the most attention and moves the needle.
We continue to refine our copy and imagery with goal of improving brand recognition and positioning the organization as a thought leader in the alternative asset investment space.