Portfolio

Specialization in Product & Communication Digital Experiences

Personal Statement

I am a lifelong learner, which is why I love the design + technology industry. It never remains static. However, I am a firm believer that technology must serve the needs of humans. It is not a solution unto itself.

I address this human-computer relationship by practicing design-thinking (a creative process that emphasizes the person using the tech) and injecting it into the production process. This keeps people at the center of digital develop resulting in intuitive and adoptable products & services.

Artificial Intelligence is now sweeping through the product design industry and, in fact, every company’s business — but many haven’t accepted this yet. There has never been a technology that will so fundamentally change how we conduct our affairs and in so short a period of time.

To maintain fluency in this rapid evolution and that of Blockchain, I continuously experiment to learn. To that point, in 2018 I was intrigued by Blockchain technologies. By the next year, I was working in the industry strategizing and leading a product group building crypto and decentralized products for blockchain initiatives. I learn by doing so this was the best education format to accelerate my learning. I then completed a course at Wharton on Blockchain and Digital Assets to test my practical knowledge against academia.

For AI, I took a similar path, but put academia first by enrolling in a class at MIT on AI and Business Strategy. This was at the end of 2023. While the course focused on background and strategy, the learnings already feel outdated. I now use AI for research, content creation, and as a strategic advisor.

How can I help you remain competitive and best serve your customers?

Let’s start a dialogue.

Attractive Client Logo Sheet

Digital product experiences created for top notch clients.

Former Agency Cool Logos

I learned my craft at world-class agencies: Ogilvy, TBWA Chiat\Day, Razorfish, the Amp Agency, and CP+B.

Former Marketing Clients

  • American Express

  • Korean Air

  • Mattel

  • Nissan

  • Infiniti

  • Isuzu

  • Charles Schwab

  • Applebees

  • Microsoft Bing

  • Pepsi Co

Former Product Clients

  • Adobe (education community platform)

  • Comcast Business (mobile application)

  • Disney Parks and Resorts Worldwide (reservations)

  • Dole Foods (primary website and recipe database)

  • EnergyWeb Foundation (website and identity)

  • Fitwel Building (redesign of SaaS product platform)

  • FX Networks (simulcast, secondary experience)

  • Intuit Turbo Tax (re-imagining of core product)

  • Lucas Film (games and Star Wars)

  • Microsoft Game Studios (Halo, Gears of War)

  • Shapeshift (product design and feature extension)

A Deck of Ideas

A brief slide deck of former projects providing reference images and brief descriptions of each execution. Take a spin!

Recent Projects

Act as fractional Communications Officer implementing an inaugural digital marketing program focused on driving awareness through updated imagery, sales videos, articles, social and a newly designed website.

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Website Redesign

Activities: website design & build, content development

Startup Design Launch

Activities: website design & build

Application Redesign

Activities: strategy, identity, feature development, application design

Startup Product Launch

Activities: strategy, technical audit, product management, feature development, application design, marketing strategy

Past Engagements

Infiniti Automotive

Lingua Franca

GlobalXplorer

Comcast Business

Best Buy

Helix

ETH Denver

Best Buy

Fitwel Certification Platform Redesign • NPD ReceiptPal Mobile • Comcast Business Mobile App • Giide Audio Desktop Platform • Komodo Network Wallet • HALO Way-station Console & Mobile • Mortal Combat Gamer Site • US Dept. of Defense FOCUS Platform • Dole Website Redesign • Disney Parks and Resorts ReOrg • Intuit TurboTax Redesign • Starbright Virtual World Private Network • MySpace Redesign • Ruffwear eComm Redesign • LinguaFranca NY eComm Customizer • Charles Schwab Brand Launch • Best Buy eComm Redesign • American Homebrewers Association Mobile • GlobalXplorer Satellite Archeology Platform • Specialized Retul Kiosk

© 2015 - 2025 Charles W. Erdman

Disclaimer: All project images are representative of work performed and do not indicate ownership of the delivered assets.