Charles Erdman

Specializing in Product & Communication Digital Experiences

Personal Statement

I am a lifelong learner, which is why I love the design + technology industry. It never remains static. It’s why I remain working each day in the industry. However, I am a firm believer that technology must serve the needs of humans. It is not a solution unto itself.

I address this human-computer relationship by practicing design-thinking (a creative process that emphasizes the person using the tech), which I inject into the production process. This keeps people at the center of digital development resulting in intuitive and powerful products & services.

Artificial Intelligence is sweeping through the product design industry and, in fact, every company’s business. There has never been a technology which will so fundamentally change how we conduct our affairs — in so short a period of time!

To maintain fluency in this rapid evolution, I continuously experiment to learn. At MIT, I completed a course on AI and Business Strategy. I now use AI for research, content creation, and as a strategic advisor.

Additionally, in 2018 I was intrigued by Blockchain technologies. By the next year, I was working in the industry strategizing and leading a product group building crypto and decentralized products for blockchain initiatives. I then completed a course at Wharton on Blockchain and Digital Assets to test my practical knowledge against academia.

How can I help you remain competitive and best serve your customers?

Let’s start a dialogue.

Previous Clients

Here are a few of the leading brands I’ve worked with to build superior digital products and communications that seamlessly merge digital and physical experiences.

Former Agencies

I learned my craft at world-class agencies, such as Ogilvy, TBWA Chiat\Day, Razorfish, Mondo Robot, and CP+B.

Former Projects

Marketing & Comms

  • American Express - outdoor

  • Korean Air - outdoor & digital

  • Mattel - Barbie full spectrum

  • Nissan - website & campaigns

  • Infiniti - website & campaigns

  • Isuzu - website

  • Charles Schwab - social campaigns

  • Applebees - social campaigns

  • Microsoft Bing - social campaigns

  • Pepsi Co - website & campaigns

Digital Products & Services

  • Adobe - education community platform

  • Comcast Business - mobile application

  • Disney Parks and Resorts Worldwide - reservations

  • Dole Foods - primary website and recipe database

  • EnergyWeb Foundation - website and identity

  • Fitwel Building - redesign of SaaS product platform

  • FX Networks - simulcast, secondary experience

  • Intuit Turbo Tax - redesign of core product

  • Lucas Film - games and Star Wars

  • Microsoft Game Studios - Xbox gamer experiences

  • Charles Schwab - account management platform

  • Shapeshift - product design and feature extension

A Deck of Ideas

A deck of reference images and brief descriptions on each execution. Take a spin!

Recent Projects

Act as fractional Communications Officer implementing an inaugural digital marketing program focused on driving awareness through updated imagery, sales videos, articles, social and a newly designed website.

Read More

Website Redesign

Activities: website design & build, content development

Startup Design Launch

Activities: website design & build

Application Redesign

Activities: strategy, identity, feature development, application design

Startup Product Launch

Activities: strategy, technical audit, product management, feature development, application design, marketing strategy

Past Engagements

Infiniti Automotive

Lingua Franca

GlobalXplorer

Comcast Business

Best Buy

Helix

ETH Denver

Best Buy

Fitwel Certification Platform Redesign • NPD ReceiptPal Mobile • Comcast Business Mobile App • Giide Audio Desktop Platform • Komodo Network Wallet • HALO Way-station Console & Mobile • Mortal Combat Gamer Site • US Dept. of Defense FOCUS Platform • Dole Website Redesign • Disney Parks and Resorts ReOrg • Intuit TurboTax Redesign • Starbright Virtual World Private Network • MySpace Redesign • Ruffwear eComm Redesign • LinguaFranca NY eComm Customizer • Charles Schwab Brand Launch • Best Buy eComm Redesign • American Homebrewers Association Mobile • GlobalXplorer Satellite Archeology Platform • Specialized Retul Kiosk

© 2015 - 2025 Charles W. Erdman

Disclaimer: All project images are representative of work performed and do not indicate ownership of the delivered assets.