++ Word Salad ++

Finding True Product Transference in Branding
Charles Erdman Charles Erdman

Finding True Product Transference in Branding

During Super Bowl LIII (2020), screens around the world broadcast the admirable work of top-tier, top-paid athletes and that of top-tier, top-paid advertisers. Here is an arm-chair analysis of the meta around the ads and what makes for great work.

Read More
BTC2019 - A Clash of Expectations Presentation
Charles Erdman Charles Erdman

BTC2019 - A Clash of Expectations Presentation

The C4 presents this year’s Blockchain Training Conference (BTC2019) in Denver. View the presentation created by myself and Kate Garrigan revealing 10 UX heuristics to consider when designing a blockchain product or service.

Read More
American Renewable Energy (ARE) Day Panel Talk
Charles Erdman Charles Erdman

American Renewable Energy (ARE) Day Panel Talk

In August, I spoke in Aspen at the ARE Day networking event. The mission of AREDAY is — To create vibrant and powerful cross-sector dialogue, commitments, collaborations and investments that foster climate change solutions at the speed and scale necessary to phase out fossil fuels, and usher in a rapid transition to a new, clean energy economy. The main message? Let’s get started.

Read More
Which analysis should you use — SWOT or RAID?
Charles Erdman Charles Erdman

Which analysis should you use — SWOT or RAID?

I recently led a project where my Product Manager presented his Discover Stage findings using a RAID analysis. It got me thinking about the ideal time during a product build when risk statements are best announced and received. While both of these analysis types have their merits, how should we apply them and in what order?

Read More
If you want to change the world, first create a product strategy.
Charles Erdman Charles Erdman

If you want to change the world, first create a product strategy.

Strategy creation is difficult work. There are many types of strategies out there. Every creative group applies degrees of strategy work before building anything. Are you doing the same? Here is a formula for both digital and product strategies that you can start using immediately.

Read More
Why Your Blockchain Product will Suck.
Charles Erdman Charles Erdman

Why Your Blockchain Product will Suck.

Watch a video clip from a Product Development panel filmed at ETH Denver in February. User Experience and User Centered Design may be awknowledged as valuable in this industry, but there still seems to be a disconnect. Anyone smell opportunity?

Read More
Hey son, what the heck is Blockchain?
Charles Erdman Charles Erdman

Hey son, what the heck is Blockchain?

How do you explain blockchain technology and crypto-currency to your parents? I took a stab at it. I cover the primary questions regarding cryptocurrency, bitcoin and blockchain plus my position on why this is an industry and cause worthy of attention.

Read More
Weird elements
Charles Erdman Charles Erdman

Weird elements

Designing screen-based experiences is a tricky business. Clients want innovation. They want to stand out. So why do they keep asking “what are the best practices here?”

Read More